What is JasmyCoin (JASMY)?

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JasmyCoin (JASMY) is a cryptocurrency project of a Tokyo-based Internet of Things (IoT) provider Jasmy Corporation. As a system, the Internet of Things includes mechanical and digital elements endowed with an identifier and the ability to transmit data. The IoT company Jasmy specialises in buying/selling data, and the Jasmy platform connects two categories: service providers and data users.

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JasmyCoin’s mission is to establish a secure environment where users can exchange data in a trustless, peer-to-peer manner between IoT devices and decentralized protocols, giving users full control over their personal information.


Kunitake Ando
Kunitake Ando
Representative Director

Kunitake Ando assumed office as CEO of Jasmy in April 2016. Prior to Jasmy, Ando served as the President and COO of Sony Corporation, President and COO of US Sony Engineering and Manufacturing of America, Chairman of Sony Financial Holdings, and Chairman of Sony Life Insurance Co., Ltd. He is also currently the director of the Japan Innovation Network and Chairman of the University of Nagano.

Kazumasa Sato
Kazumasa Sato
President & COO

Former CEO of Sony Style.com Japan Inc., Operating officer of Sony Marketing (Japan) Inc. and President of Sony Style Company, managing director of Sony Style Japan and operating officer of Sony Marketing Inc., Head of the Sony Corporation Creative Center, Chairman of BJIT Group, joined the Jasmy Board of Directors in April 2016, COO of Jasmy Incorporated from November 2018.

Hiroshi Harada
Hiroshi Harada

After passing the JICPA examination in 2008, joined KPMG AZSA LLP. He has been engaged in statutory auditing for listed companies across industries, including broadcasting, construction and manufacturing, as well as IPO support services with which his client successfully went public. After 11 years’ experience at an auditing firm, he joined Jasmy as CFO in January 2020. In addition to managing accounting, finance and taxation, he is also responsible for investor relations.

Learn more about the JasmyCoin team.

JASMY Markets

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JASMY Use Cases


At Travala.com, we offer more than 3,000,000 travel products in over 230 countries available for purchase with JASMY. Plus, you’ll receive a 2% giveback in AVA, Travala.com’s native cryptocurrency, on every accommodation booking.

Travala.com’s intuitive booking experience is designed to be familiar and simple to navigate. Travellers simply choose their desired travel product(s), enter their details, and select from the variety of available payment options, including traditional credit and debit cards, BTC, and 90+ other cryptocurrencies.

Data Utilisation

JASMY is required to be held by users to access and exchange user data collected from the IoT devices.

Data Sharing Rewards

JASMY can be used by businesses to pay rewards to users who share their personal data securely with the service providers they interact with.

Data Democratisation

By holding JASMY tokens as a store of value, token holders can help accelerate the adoption of data democratisation.

How to Pay with JASMY

Visit Travala.com and search for a hotel, home, flight, or other travel product by entering your destination and dates.

Select your desired choice from the available options.

Enter the required traveller details.

Select Crypto as your payment method, then select JASMY.

Click Complete Reservation. In your JASMY Wallet, input the generated address by scanning the provided QR code or by copying the text. Ensure that the exact JASMY amount is entered and send the payment.

Click Payment sent. Your transaction will be processed and you will receive a confirmation email once your voucher or e-ticket is available.

Buy, Sell and Trade JASMY

Exchanges where you can buy, sell and trade JASMY:


Store your JASMY securely with the following wallets:

Are you an exchange or wallet provider that supports JASMY? Contact us to have your platform added to the lists above.


How does Jasmy’s data marketplace work?

The project comprises several mechanisms that work together in conjunction. (1) The Data Marketplace itself, which is a marketplace that enables individuals and businesses to securely exchange data. (2) The Secure Knowledge Communicator is a distributed user authentication system, which provides Personal Data Lockers to users. (3) The Smart Guardian allows easy and secure registration of IoT devices to the JasmyCoin network. (4) JasmyNet is a data network in which only authorised member companies of the consortium can participate.

How does the Personal Data Locker work?
What are the practical implications of JASMY?