Overview

Travala.com is perfectly poised for rapid growth. Smashing record after record in 2021, we're looking to build on that momentum by creating the perfect brand for Travala.com as we set our sights on reaching a million users and beyond.

Our current branding and design was initially conceived partly to create an association with major online travel agencies (OTAs) like Booking.com and Expedia. Now, it's time to step out of the shadows and rework the Travala.com brand in a way that is uniquely and definitively ours.

The brand refresh will allow Travala.com to highlight its unique position in the market, bring fresh recognition to our well-established brand, and help reinforce the company's vision, mission, and values in this rapidly changing landscape.

When we first launched back in 2017, the Travala.com brand was created when the community was in its infancy. In the five years since then, our community has grown to become our strongest asset and is an integral part of what sets Travala.com apart from every other OTA.

That's why we're asking YOU to help shape the new brand with us.

If this proposal is approved, we'll be involving you in the process. We will develop and present two distinct brand concepts to the community for review and feedback. Together with the community, we will then determine which branding to adopt and how to refine and finalise the elements of the winning concept, including logo design, key messaging and more. Together, we hope to create a brand you'll love for years and years to come.

We're requesting $200,000 from the Community Pool to contribute towards the cost of the overall brand refresh initiative. This will be used to pay for the hard costs of the project, mostly comprising third party vendors, contributors, and materials. Our lead agency partner will be Ragged Edge, a prominent London-based branding agency specialising in creating differentiated brands for changemakers. Some of their previous clients include Globe Trotter, Grey Goose, Northzone and Papier. The project is proposed to start in May 2022.

Project Goals

• Create meaningful change within our business and help to better define who we are and what we stand for
• Develop a new brand platform which encapsulates the brand and drives everything we do inside and outside of the business
• Use these new brand assets and learnings to support and propel our new growth strategy for 2022 and beyond

Benefits

This project will create enormous opportunities and benefits for Travala.com and the community by helping to:

• Establish Travala.com as a leading player in the crypto and travel space
• Build a brand that can earn the trust of business leaders, technical leaders and everyday travellers
• Attract new users that will generate more revenue, increasing Ambassador Bonuses for Smart Diamond members
• Incorporate and highlight the unique value offered by AVA within the brand
• Increase allocations of AVA for the Community Pool with new users and more revenue, driving future growth initiatives
• Strengthen brand awareness and be recognized for innovation
• Position the company as a trailblazer in an emerging category that is bold and visionary, opening new doors to future partnerships and growth opportunities

Key Deliverables

• Brand platform
• New visual and verbal identity, including a new logo
• New style guide and core brand asset artwork
• UI/UX, copy, design, templates for website revamp/redesign
• Core UI asset toolkit

Note:

If the community votes in favour of the proposal, the company's cash reserves will be used to advance the funding of the project, given the immediacy of the project start date. Travala.com will transfer AVA equivalent to the fiat value of the project from the Community Pool to the company's long-term treasury holdings once voting concludes.

More detailed information on the brand refresh project and regular updates will be shared with the community if the proposal is approved.