Travala Quarterly Business Update: Q4 2024

A Celebration of History-Making Milestones

Q4 Update Travala Banner

From the CEO’s Desk

Happy New Year, everyone, and an enormous thank you to our community for making 2024 our most successful year yet. We surpassed $100 million in annual gross revenue, a truly tremendous accomplishment—one that has been a collective effort from both our team and you, our community, as our chief advocates and supporters.

We’re particularly proud of Q4, which rounded off the year with our first $10 million+ month in December and made it five consecutive quarters of consistent revenue growth. As revenue increased, we invested in infrastructure to support traffic, security to improve protection, and personnel to keep building the platform and providing first-class service to our customers.

We also announced our Treasury Reserve Plan, which involves holding a portion of our treasury in Bitcoin and AVA to strengthen our financial foundation and accelerate future growth. Both these assets are central to our offerings from both a booking and rewards perspective, and by reinforcing our reserves with Bitcoin and AVA, we’re reaffirming our commitment to driving blockchain innovation and adoption within the travel industry.

Key year-on-year (YoY) performance highlights from 2024 vs 2023 include:

  • $100 million+ (+68% YoY) in gross annual revenue
  • 140,000+ (+55% YoY) room nights
  • 70,000+ (+75% YoY) flights
  • 1,500+ (+35% YoY) tours

We’re now making significant strides on our brand refresh project to take Travala to the next level. Across the website, we’ve launched new designs, colours, graphics, and other elements, which will continue to be rolled out in the coming months. One of the most exciting aspects to look forward to is the introduction of our new logo, which will be unveiled in due course.

As we head into 2025 with record booking volumes, game-changing initiatives, and a well-poised crypto market, we’re confident that this year will be even bigger than the last. Here’s to another big year of travel, one that’s promising to be the biggest on record globally—we can’t wait to share it with you and get you to where you’d rather be.

Juan Otero, Chief Executive Officer

Bookings & Revenue Update

2024 was a record-breaking year for Travala, with four successive quarters of revenue growth (and five in a row, including Q4 2023). The total gross revenue for 2024 was $103.3 million, representing a significant 73.3% increase from $59.6 million in 2023. December 2024 also saw us reach $10 million in gross revenue in a single month for the first time in our history—another remarkable milestone that rounded out a fantastic year of growth.

Looking at booking figures, travellers booked over 40,000 room nights and 20,000 flights for the first time in a single quarter in Q4 2024. It is worth highlighting that, as our flight offering has improved, so too has its share of bookings. In Q1 2024, revenue from hotels and flights accounted for approximately 59.83% and 39.75% of all bookings, respectively. By Q4 2024, these same figures were 55.27% and 44.28%, representing a change of almost 5%.

On average, approximately 78% of all bookings were paid for using cryptocurrencies in 2024, peaking in June with 83%. Giveback rewards via the AVA Smart Program also rose markedly as booking volumes increased throughout the year, surging by 56.9% from January ($66,729) to December ($104,699) following the introduction of Bitcoin and Travel Credit givebacks for Diamond and Platinum members, in addition to the existing AVA giveback rewards available to all Smart members.

Q4 2024 Summary:

  • October gross revenue: $9,560,700
  • November gross revenue: $9,291,889
  • December gross revenue: $10,652,444
  • Total Q4 gross revenue: $29,505,033
  • Gross revenue and bookings by vertical: 
    • Hotels: $16,306,391 (41,215 room nights; 55.27%)
    • Flights: $13,064,594 (21,475 flights; 44.28%)
    • Activities: $134,048 (427 activities; 0.45%)
  • Total AVA givebacks: 428,381 AVA (approx. $246,721)
  • Total BTC givebacks: 0.46783026 BTC (approx. $36,335)
  • Total Travel Credit givebacks: 39,706 Travel Credits ($39,706)
  • Total Q4 givebacks: approx. $322,762

Product Update

In Q4, we made significant headway on the brand refresh project, which continues to be a coordinated, large-scale effort from the development team as we roll out redesigns across the platform. We’ve also made improvements to sign-up and login options, introducing support for both functions using web3 wallets and biometrics, while launching the first iteration of the Dtravel Homes pilot and updates to our Gift Cards.

What’s New

  • Launched redesigned AVA Smart Program page
  • New web3 sign-up and login options now available: MetaMask and WalletConnect
  • Introduced Touch ID and FaceID logins, alongside Google login prompts for additional security
  • Integrated the Dtravel Homes pilot on the hotel search page for top destinations
  • Unveiled new-look seasonal Gift Cards and introduced Corporate Gift Cards

AVA Smart Program Redesign

Coming Up

  • Additional sign-up and login options with passkey, as well as email sign-up with OTP
  • Free Smart membership trials for select Travala users
  • SOL giveback rewards
  • New UX design for payment methods
  • Expanded information for rooms (e.g. room size, room view, bed configuration)
  • Simplified UX for using Travel Credits and Promo Credits
  • Significant improvement in the hotels inventory with the addition of pay-at-hotel properties
  • Add one-click Smart membership activation with credit card to purchase and automatically lock AVA
  • Continuation of the Travala brand refresh project
  • AVA deals implementation
  • Exploration of ancillary travel products

Marketing & Community Update

We leveraged our record-breaking Q4 booking performance to widely announce our achievements across popular crypto and mainstream news outlets. In our continued efforts to expand our reach, we’ve doubled down on web3 quest platforms, launching quests on two new platforms to accompany recurring quests on existing quest platforms. To capitalise on our momentum, we’ve also introduced a $20,000 Bitcoin giveaway this January, with exclusive sign-up Bitcoin offers for new Travala users.

What’s New

  • Announced the $100 million revenue milestone and Travala Treasury Reserve, with featured coverage on Cointelegraph, BeInCrypto, Bitcoin.com, and more
  • Expanded our range of web3 quests to increase visibility to new audiences on Galxe, TaskOn, Zealy, and Intract
  • Completed Christmas promotions across Travala channels and quest platforms to give away over $5,000 in prizes
  • Achieved an all-time high for revenue from paid advertising across all channels
  • Set record revenue for the Affiliate Program with +38% quarterly growth
  • Began running frequent incentive campaigns to boost new user registrations
  • Announced the $20,000 Bitcoin giveaway, with featured coverage on Investing.com, Business Insider, Benzinga, and more

Travala $20,000 in Bitcoin Promo Banner

Coming Up

  • Announcement of partnership with one of the world’s leading travel brands
  • Further web3 quests and initiatives on native web3 platforms
  • Campaigns targeting crypto and web3 users
  • Renewed SEO strategy for optimising search engine rankings
  • Brand refresh project, including redesigned website, logo and brand story

Partnerships Update

The final quarter of 2024 resulted in several new tokens added as payment options on Travala, alongside a new partnership concept for our token partners to encourage bookings in new tokens while generating exposure by applying significant limited-time discounts for booking with specific tokens. The first of these promotions went live with ZENT, with a huge 50% discount available when selecting ZENT at checkout—and sold out in 3 hours!

What’s New

  • Added the following payment options on Travala:
    • SUNDOG, CGPT, VELO, G (BEP20), STRK, NEIRO
  • Starknet’s STRK token addition on Travala was announced at Stark Space
  • Introduced new token partner discounts with exclusive limited-time promos for booking with specific tokens

Coming Up:

  • Tapping into the web3 community via partnerships
  • Expanding the range of payment options available on Travala
  • Amplifying reach via partnerships and integrations with travel companies
  • Partnering with premier crypto events to enhance Travala’s visibility

AVA Smart Program

Contributor Tasks

The Contributor Tasks for Smart members are live until 21 January! To receive your AVA Smart Bonus (ALL Smart members excluding Smart Basic) and Ambassador Bonus (Diamond members only), simply complete the Contributor Tasks by this date and claim your bonus(es) during the Claim Period from 28 January – 11 February.

Complete the Contributor Tasks via Gleam using your Travala account email HERE.

NOTE: Remember, if you spent a minimum of US$50 worth of AVA on Travala within the previous quarter (1 October – 31 December 2024) on completed travel bookings, Travel Credit purchases, or Travel Gift Cards, you’ll automatically be able to claim the AVA Smart Bonus during the Claim Period without completing the Contributor Tasks.

To claim the Ambassador Bonus, you MUST complete the Contributor Tasks. More info.

WIN Merch Packs & Travel Credits

WIN Travala Merch Packs and Travel Credits by completing additional Daily Bonus Tasks, starting this round! Daily Bonus Tasks will go live on select weekdays (look for them on Twitter, Telegram or Discord), with your entries accumulating over each round. Travel Credit winners will be drawn each round and Travala Merch Pack winners will be drawn once the new branding is unveiled, so be sure to complete as many Bonus Tasks and Daily Bonus Tasks as you can in each round to boost your odds!

To claim the Ambassador Bonus, you MUST complete the Contributor Tasks. More info.

Contributor Tasks Open January 2024

Travel Drop

The 11th Travel Tiger Club Drop saw two lucky Smart Diamond members win luxury trips to Thailand! For the first time, an exclusive draw for Founders Edition members was included in addition to the draw for all Travel Tiger NFT holders.

The lucky winners and their guests will enjoy 8 relaxing nights in Thailand at the newly opened The Ritz-Carlton, Bangkok and one other five-star hotel, complete with VIP treatment that includes daily breakfast, welcome amenities, and more!

All active Smart Diamond members are automatically entered into each Travel Drop draw. The next Travel Drop will be drawn in February. Upgrade your Smart membership today for your chance to win! Learn more about Smart Diamond membership perks.

Thailand Travel Drop Winner 1   Thailand Tiger Winer 2

Smart Member Perks

  • Lingo Airdrop: The whitelist for the LINGO airdrop is LIVE until 13 January! Smart Diamond and Platinum members can submit their Base wallet addresses by Monday 13 January at 7:00 AM UTC.
  • AVA Airdrop on Solana: The AVA community voted in favour of an AVA airdrop on Solana for Smart Steel to Diamond members! The whitelist for this airdrop will be live on Travala from 20-27 January 2025.

What’s Next

Thank you for reading our Q4 2024 Quarterly Business Update. Stay updated on our channels to hear about the latest news, and be sure to tune in to our socials for the announcement of the next travel drop for Smart Diamond members!

If you have any questions or feedback, please reach out to us on the official Travala Telegram channel.

About Travala

Founded in 2017, Travala is the leading crypto-native travel booking service with 2,200,000+ properties in 230 countries, 400,000+ activities, and 600+ airlines globally. Travala is a champion of cryptocurrency adoption, accepting over 100 leading cryptocurrencies alongside traditional payment methods. In addition to unbeatable prices via its Best Price Guarantee, Smart members on Travala can also enjoy additional discounts and loyalty rewards for eligible bookings made on the platform. For more information about Travala, visit: www.travala.com.

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