Singapore, 11 December, 2024 — Travala, the leading Web3 travel platform, has reached a major milestone by surpassing $100 million in gross yearly revenue, solidifying its position as one of the largest global online travel agencies (OTAs). Propelled by platform innovations like Bitcoin rewards for travel bookings, partnerships with leading travel metasearch engines Skyscanner and KAYAK, and record all-time highs in the crypto market, this achievement exemplifies the growing demand for blockchain-powered travel as travelers seek a convenient way to book flights, hotels, and activities with both traditional and crypto payments.
In conjunction with this milestone, Travala is announcing a new Treasury Reserve Plan designed to strengthen its financial foundation and accelerate future growth. As part of the plan, Travala will hold a portion of its treasury in Bitcoin (BTC) and AVA, the token powering the AVA Smart Program offered in partnership with the AVA Foundation that aims to redefine the travel loyalty rewards experience. These digital assets are not only core to Travala’s reserves but also integral to its operations, with millions of dollars in travel bookings paid in BTC and AVA annually. Both assets play a crucial role in the loyalty program, allowing users to receive and redeem rewards in these digital currencies.
The Treasury Reserve Plan highlights several key initiatives that contribute to Travala’s long-term growth and Web3 adoption. A strategic portion of the company’s treasury will be held in BTC and AVA, enhancing liquidity and supporting future expansion. These assets play an integral role in the AVA Smart Program, where users can receive and redeem rewards in both BTC and AVA depending on their membership tier, offering a comprehensive Web3-powered experience. By reinforcing its reserves with BTC and AVA, Travala reaffirms its commitment to driving blockchain innovation and adoption within the travel industry.
Juan Otero, CEO of Travala, said, “Surpassing $100 million in gross revenue is a huge milestone, but for us, it’s just the beginning. With our new Treasury Reserve Plan, which includes BTC and AVA, we’re not only fueling future growth but also doubling down on our commitment to shaping the next era of travel. These assets are at the heart of the Travala product—from how users book travel to the rewards they receive—and will assist us in harnessing myriad opportunities to further innovate at the intersection of blockchain and travel as new advancements take place in the Web3 world.”
The Treasury Reserve Plan aims to assist Travala in their ongoing long-term goals of expanding the company’s travel offerings, enhancing user experiences, driving travel innovation, and accelerating blockchain adoption in the $10 trillion global travel industry.
About Travala
Founded in 2017, Travala is the leading crypto-native travel booking service with 2,200,000+ properties in 230 countries, 400,000+ activities, and 600+ airlines globally. Travala is a champion of cryptocurrency adoption, accepting over 100 leading cryptocurrencies alongside traditional payment methods. In addition to unbeatable prices via its Best Price Guarantee, Smart members on Travala can also enjoy additional discounts and loyalty rewards for eligible bookings made on the platform. For more information about Travala, visit: www.travala.com.
