Travala.com Quarterly Business Update: Q2 2023

Fuelling Growth Through Consistency

Travala Quarterly Business Update Q2 2023

From the CEO’s Desk

The second quarter of the year brought with it greater stability and consistency after a turbulent Q1 for the crypto market. Despite the release of further mixed news throughout the quarter, bitcoin recently surged to a one-year high, surpassing $31,000.

We’ve been working behind the scenes on key integrations and partnerships that will improve Travala.com’s offering, experience, and reach. The recently announced signing of an integration agreement with KAYAK—one of the world’s largest travel metasearch engines—and the listing on Google Hotels are extremely significant and expected to markedly boost Travala.com’s visibility once fully integrated.

To continue this partnership momentum, our CMO, Sam Woollard, and Global Operations Manager, Radka Wilson, represented Travala.com at the International Luxury Travel Market (ILTM) Asia Pacific event in June, connecting with dozens of travel industry representatives across four packed days of networking. These events are invaluable for laying the groundwork for new partnerships and integrations with travel suppliers, hospitality brands, and travel tech companies.

Positive market movements have contributed to consistent total revenue above $5 million in each month of Q2. Several other factors have contributed to this trend thanks to internal developments, including improvements to the overall hotel booking experience, refined paid ads that continue to optimise conversions, and the implementation of special hotel rates on the Travala.com mobile app.

These are incredibly exciting times to be part of the Travala community, with plenty of significant initiatives and integrations underway. The second half of the year is shaping up to be one of the most important periods in our history, and we can’t wait to see the results of all the team’s work come to fruition.

Juan Otero, Chief Executive Officer

Bookings & Revenue Update

Consistency has been the keyword in Q2 amidst a generally positive quarter for the crypto market. June marked four months in a row of revenue above $5 million, with total Q2 revenue up by over $3 million since the previous quarter ($12.67 million).

Q2 2023 Summary:

  • April revenue: $5,150,660
  • May revenue: $5,499,709
  • June revenue: $5,171,042
  • Total Q2 revenue: $15,821,411
  • Revenue and bookings by vertical: 
    • Hotels: $9,420,011 (24,703 room nights; 59.54%)
    • Flights: $6,355,634 (11,644 flights; 40.17%)
    • Activities: $45,766 (218 activities; 0.29%)
  • Total AVA givebacks: 395,914.93 AVA (approx. $212,177)

Matthew Stevens, Chief Financial Officer

Travel Tiger Club Update

Ambassador Bonus Marketing Tasks

The Ambassador Bonus Marketing Tasks for Smart Diamond members are live from 4th–18th July 2023. To receive your Ambassador Bonus, simply complete the Essential Tasks. Compete for additional rewards by earning points for completing extra Marketing Tasks each week.

Log in to Gleam using your Travala.com account email HERE and start earning points!

Travel Drop

For the 6th Travel Tiger Club Drop, one lucky Smart Diamond member will win a luxury package to the Australian Open!

The winner and their guest will enjoy 3 nights in the jaw-dropping WOW Suite at W Melbourne and tickets for two to the Australian Open (game to be announced!). The package also includes access to the Marriott Bonvoy tent at the Australian Open, a nine-course degustation menu at Warabi, daily hotel food and beverage credit, and more.

The draw is scheduled to take place on 25th July 2023 at 2:00PM UTC.

Travala Travel Tiger Club Drop 6 - Australian Open

The full prize—which is attached to the NFT and can be traded on the secondary market—includes:

  • Flights for 2 adults valued at up to US$3,000 total
  • 3 nights for 2 adults at the luxurious WOW Suite at W Melbourne
  • Australian Open tickets
  • Access to the Marriott Bonvoy tent at the Australian Open with unlimited bites and beverages
  • Personalised hotel reservation and arrival experience
  • Nine-course degustation menu at Warabi restaurant
  • Food and beverage credit to the value of AU$112 for 2 guests per day for breakfast at Lollo restaurant or in-room dining
  • Bottle of French champagne delivered at your preferred time
  • Your choice of a cheese, vegetarian or vegan platter
  • Nightly turndown service
  • Valet parking for one car

To stand a chance at winning future exclusive travel drops, join the Travel Tiger Club by collecting Travel Tiger NFTs on OpenSea. The more you own, the greater your chances of winning!

Product Update

It’s been a busy first quarter for the product team, with many improvements made predominantly to the hotel and flight booking experience. After months of work, we rounded off the quarter with the Open Passport integration with Dtravel—one of the most highly anticipated products on our roadmap.

What’s New:

  • Signed an integration agreement with KAYAK
  • Live on Google Hotels metasearch, with more properties to be added
  • Implemented special rates for hotels in the Travala.com mobile app
  • Significant improvements to hotel search suggestions and availability
  • 30+ successful UX experiments completed to improve:
    • Hotel search experience
    • Map search
    • Search ranking
    • Hotel filters and sorting
    • Customer reviews
    • Pricing presentation
    • Page load time
    • Payment Flow

Travala and KAYAK Sign Integration Agreement

Coming Up:

  • Platform wallet upgrade
  • Access to additional special discounted hotel rates
  • Adding additional pay-at-hotel inventory
  • Improvements to the search ranking algorithm
  • Google Hotels integration expansion
  • KAYAK metasearch integration

Subhanshu Saxena, Chief Product Officer

Marketing & Community Update

The marketing team has been working on several internal initiatives to boost booking volumes and drive new user acquisition. There has also been a strong focus on developing new community initiatives that encourage wider participation from all community members, with more to come.

What’s New:

  • Announced the Travala Crew, enabling creators to earn Travel Credits for generating content
  • NEW Exclusive Deals email, delivering the best hotel deals straight to your inbox
  • Campaigns with key crypto partners, including CoinMarketCap
  • We’re proud to be the Official Travel Partner of BlockDown Festival 2023, taking place 10–12 July in Lisbon, Portugal
  • Redesigned Destination of the Month and Hotel Spotlight emails focused on hotel deals
  • Ongoing event promotion and campaign with TOKEN2049 Singapore (13-14 September)
  • Paid ad campaigns for Travala.com and Concierge on Facebook and Twitter with successful results
  • New community initiatives, including the first Discord quiz with a Travel Credit prize

Digital Nomads Get Paid to Travel and Create Content for Travala

Coming Up:

  • New community engagement initiatives and campaigns
  • Upcoming campaigns with major companies in the crypto and web3 space
  • Partnership announcements with major industry players
  • Global advertising campaigns with destination and hotel partners
  • Brand refresh project and rollout of redesigned website, logo and brand story

Sam Woollard, Chief Marketing Officer

Partnerships Update

It was a big quarter on the partnerships side, which saw an integration with CoinMarketCap, an event partnership with BlockDown Festival, and several token integrations. Further partnership initiatives are in the pipeline with crypto projects and traditional companies.

What’s New:

Travala Partners with CoinMarketCap

Coming Up:

  • Travel giveaway with notable crypto partner
  • Campaigns with more crypto partners
  • New token listings

Shane Sibley, Head of Business Development

What’s Next

Thank you for reading our Q2 2023 Quarterly Business Update. Stay updated on our channels to hear about the latest news, and be sure to tune in to the Australian Open Luxury Giveaway for Smart Diamond members on 25 July at 2:00PM UTC!

If you have any questions or feedback, please reach out to us on the official Travala.com Telegram channel or Discord server.

About Travala.com

Founded in 2017, Travala.com is the leading crypto-native travel booking service with 2,200,000+ properties in 230 countries, 400,000+ activities, and 600+ airlines globally. Travala.com is a champion of cryptocurrency adoption, accepting over 90 leading cryptocurrencies alongside traditional payment methods. In addition to unbeatable prices via its Best Price Guarantee, Smart members on Travala.com can also enjoy additional discounts and loyalty rewards for eligible bookings made on the platform. For more information about Travala.com, visit: www.travala.com.

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