Travala.com is proud to announce that the platform’s hotels have been listed on Google Hotels, the world’s largest search engine. The integration has been launched with a select number of hotels, which will grow significantly over the course of the coming months.
Since the pandemic, Google Travel—which comprises hotels, holiday rentals, flights, activities, and more—has continued to gain market share, accounting for 24% of desktop visits to top travel sites in H1 2022 (up from 18% in H1 2019). In comparison, this figure for Booking.com, Airbnb, and Expedia was 16%, 15%, and 13%, respectively.
Google Hotels redirects travellers to popular global OTAs—including Booking.com, Expedia, and now Travala.com—and helps reach more high-intent customers at an earlier stage of the hotel discovery process, enabling travellers to find suitable results significantly quicker without having to perform multiple searches.
Ensuring a travel platform ranks in the dedicated Google Hotels results widget increases the visibility of properties, enhances brand awareness, and provides travellers with more choice when comparing hotel pricing across multiple leading platforms.
This isn’t only a win for Travala.com; it’s a win for the entire crypto industry. The inclusion of a crypto-centric OTA on Google Hotels lends further credibility and visibility to the industry while reducing the gap between blockchain and travel.
As a borderless form of payment independent of the banking system, cryptocurrencies are ideally suited for travel—a use which is significantly growing in popularity. Over 75% of bookings on the Travala.com platform last year were processed in cryptocurrency, with travellers being able to select from more than 90 cryptocurrencies.
Travala.com’s increased collaboration with established household brands demonstrates significant intent from traditional players to engage with cryptocurrency users. As learnings are leveraged from these integrations and partnerships, traditional and emerging companies across all industries can continue to integrate with cutting-edge web3 technologies.
About Travala.com
Founded in 2017, Travala.com is the leading crypto-native travel booking service with 2,200,000+ properties in 230 countries, 400,000+ activities, and 600+ airlines globally. Travala.com is a champion of cryptocurrency adoption, accepting over 90 leading cryptocurrencies alongside traditional payment methods. In addition to unbeatable prices via its Best Price Guarantee, Smart members on Travala.com can also enjoy additional discounts and loyalty rewards for eligible bookings made on the platform. For more information about Travala.com, visit: www.travala.com.
