In a recent interview with The Street, Travala CEO Juan Otero revealed that travellers who pay for travel with cryptocurrency are significantly more valuable than traditional travellers, delivering nearly 3 times the lifetime value. “We do see a significantly larger average spend and a much higher retention rate from crypto users,” he said.
Crypto customers drive luxury demand
Travellers who spend with cryptocurrency tend to be affluent, choosing premium options like luxury hotels and first or business class air travel. According to Otero, these customers are often successful entrepreneurs and executives who have a higher net worth and are willing to spend more.
This spending behavior is encouraged by Travala’s loyalty program, which is based on its AVA token. The loyalty program, called the AVA Smart Program, allows users to earn travel givebacks and discounts in the form of AVA tokens, Bitcoin, or Travel Credits. It also offers special perks such as luxury travel drops and access to airport lounges, which motivate users to continue booking through the platform to earn more rewards.
Recent trends in crypto travel
In 2024, Travala achieved a record annual revenue of $100 million, with over 80% of transactions conducted with cryptocurrency.
Check out other crypto & travel trends reports:
- Travala & Binance Pay Study Reveals a New Era of High-Value Crypto Travellers
- The World’s Best Hotels: A Big Data Breakdown
- The Price of a Hotel Room Around the World
- The State of Corporate Travel in 2025
- Airline Cancellations: The Worst Offenders & How to Get a Refund
Next on the horizon
Looking ahead, Otero says Travala plans to continue expanding its loyalty program and revenue as it aims to become the leader in the Web3 travel industry.
With access to over 3 million travel products worldwide, Travala allows you to easily find the perfect hotels, flights, and activities for your budget-friendly trip, all on a single platform.
START YOUR CRYPTO TRAVEL JOURNEY NOW!
[Book Travel] | [Loyalty Program]
