Welcomes New Chief Marketing Officer Sam Woollard

1 min read Welcomes Sam Woollard as CMO

We’re delighted to announce that our new Chief Marketing Officer (CMO), Sam Woollard, has joined the team to lead the company’s marketing strategy and spearhead our next growth phase.

Sam brings over 20 years’ experience in marketing, sales, branding and strategy development, having been at the forefront of APAC’s rapidly evolving digital and tech space and helped grow the presence of some of the world’s most well-known travel and tourism brands, including Accor Hotel Group, Visit California and, most recently, Qatar Airways.

Combining a high level of B2C and B2B proficiency in new travel technologies, digital, fintech, and loyalty programs with significant experience in luxury, experiential and adventure travel, Sam’s broad knowledge in both the tech and travel industry will be a considerable asset to

“It’s fantastic to have Sam coming on board with us at this exciting time in our company journey,” said Juan Otero, CEO of “He’s an incredible marketing professional who ticked all the boxes in our extensive search for the right candidate, and we can’t wait to see his skills help further establish as the leading cryptocurrency-friendly online travel platform while driving AVA token initiatives.”

Testament to his passion for travel, Sam has worked in senior management roles within the US, Europe, Middle East and Asia-Pacific region, including 15 years based in China. The network he has built over this time across multiple continents will be invaluable to’s expansion and innovation efforts.

Commenting on his new role, Sam said: “ is such a great blend of my two biggest passions: travel and tech. Growing a brand that’s at the forefront of using blockchain technology to improve the travel experience is a challenge that instantly caught my attention, and I couldn’t be more excited to start delivering results for the company and the community.”

Sam is also a regular speaker at global marketing conferences, where he provides insights on specialist topics such as digital, mobile, loyalty and tourism marketing strategies, as well as branding, travel tech and innovation.


Founded in 2017, is the leading cryptocurrency-friendly travel booking service with 2,200,000+ properties, 400,000+ activities in 230 countries, and 600 airlines globally. is a champion of cryptocurrency adoption, accepting over 80 leading cryptocurrencies along with traditional payment methods. In addition to unbeatable prices via its Best Price Guarantee, Smart members on can also enjoy additional discounts and loyalty rewards for eligible bookings made on the platform. For more information about, visit: