Travala, the world’s leading crypto-friendly travel booking platform, today announced a massive surge in its 2024 performance, driven primarily by the growing adoption of cryptocurrency payments. A joint study together with Binance Pay shows that crypto-native travellers are not only fueling a new era of travel but are also demonstrating unique booking behaviors and higher spending habits.
Travala’s total gross revenue jumped 73% year-over-year, from $59.6 million in 2023 to $103.3 million in 2024. This remarkable growth was powered by a nearly 80% increase in crypto-paid bookings, which grew from $45 million in 2023 to over $80 million in 2024. Today, close to 80% of all bookings on Travala are paid for with cryptocurrency, solidifying Travala’s position as the go-to travel booking platform of choice for cryptocurrency users.
Binance Pay: The Top Alternate Payment Method
A key driver of this growth is Binance Pay, which has emerged as the platform’s leading external payment method. In 2024, Binance Pay accounted for 8.5% of all transactions, surpassing traditional options like credit/debit cards (8%), Apple Pay, and WeChat Pay.
Since 2021, Binance Pay has facilitated over 22,000 bookings on Travala, totaling more than $18.5 million in crypto travel spend, with over $8 million of that in 2024 alone.
The High-Value Crypto Traveller
Travala’s data also paints a clear picture of the crypto traveller as a highly valuable customer. This new demographic is defined by higher spending and spontaneous booking behaviors, along with longer trips and stronger brand loyalty.
- Higher Spending: Crypto travellers spend 2.5 times more per trip than traditional fiat users, with an average booking value of $1,211 compared to $469.
- Greater Loyalty: They show a 3 times higher lifetime value and are 57% more likely to make a repeat booking after their first stay.
- Spontaneous Travel: Crypto users book their trips an average of 11 days closer to departure, indicating a more spontaneous mindset.
- Longer Stays: They are 3.5 times more likely to book stays of three nights or more for accommodations.
Juan Otero, CEO of Travala, believes these travel preferences stem from the flexible nature of Web3 jobs:
“Many who work in the digital asset industry or have flexible, remote work lifestyles make them more likely to travel frequently and stay in one place for longer while seeking out destinations that support seamless, global payments.”
Redefining the Travel Map
Crypto travellers are also reshaping destination preferences, favouring globally connected cities and digital nomad hubs. In 2024, the top destinations booked by crypto users included Dubai, Bangkok, London, Tokyo, and Paris, all major cities with robust digital infrastructure. The trend is also strong in popular digital nomad hotspots like Lisbon, Barcelona, and Mexico City, where remote workers are embracing a borderless lifestyle.
About Travala
Founded in 2017, Travala is the leading cryptocurrency-friendly travel booking service with 2,200,000+ properties in 230 countries, 400,000+ activities, and 600+ airlines globally. Travala.com is a champion of cryptocurrency adoption, accepting over 100 leading cryptocurrencies alongside traditional payment methods. In addition to unbeatable prices via its Best Price Guarantee, Smart members on Travala.com can also enjoy additional discounts and loyalty rewards for eligible bookings made on the platform. For more information about Travala.com, visit: www.travala.com.
